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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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For successful marketing of any product market segmentation and target marketing are very important tools as they help to choose the customers wisely. It is extremely important fir the marketing managers to understand the necessity of market segmentation and target marketing. In order to sell any product in the market, it is important to determine who the audiences are to make perfect strategies to make the product more attractive to those audiences. This helps in order to understand the needs of the customers. There are three market segmentations which are demographic, psychographic and geographic. These segmentations help in order to choose target audience (Elmansy, 2017).